Was going to talk about my calf muscles again but I guess you are bored with me moaning about them as I am with the calf muscle problem.
So instead lets have a look at one of the biggest cycle companies on the planet putting the squeeze on a little shop because of a name. Read the full story here but the short story is the guy has named his shop after the world famous Paris-Roubaix cycle race and Specialized (the bike manufacturer for those who are not into cycling) have traded marked the name “Roubiax” as one of their range of road bikes and are now demanding the Cycle shop change its name, what gives them the right? In the first place surely first claim to the name “Roubiax” goes to the town of Roubiax so what right have Specialized got to claim it as a trade mark?
Being a new small business he cant afford to defend the legal challenge so it looks as though he is going to have to capitulate to the bullies at Specialized legal department. I think the guys at Specialized need to take a step back and look at the damage they are doing to their image as a global company and sit down around a table and sort it out properly to the satisfaction of both parties, after all, this is the season of goodwill.